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ورود به سایت نسخه 15 روز رایگان
Marketing Automation

Oct 20, 2025 | 5 minutes

How Dental Departures used TikTok and Make to generate $1m+ in new revenue

Read how Make and TikTok helped Dental Departures cut three hours of manual work weekly, decrease cost per lead by 80%, and generate over $1M+ in additional estimated revenue thanks to quick follow-ups on high-quality leads.

  • Industry:Travel & Transportation
  • Use case:Lead Generation & Management
  • Country:USA
  • Company size:51 - 200
Based in Seattle, Dental Departures is one of the world’s largest dental tourism agencies, helping patients from the US, UK, and Australia access trusted clinics in destinations such as Mexico, Turkey, Thailand, and Indonesia.
When the team shifted its ad spend to TikTok , lead quality soared – but so did lead volume. The company’s manual processes couldn’t keep up, and sales agents had to wait days for leads to appear in the CRM. Every delay risked losing opportunities and potential revenue.
By combining TikTok Lead Ads the moment a form is submitted. Make , Dental Departures built an automated workflow that routes every lead directly into Zoho CRM the moment a form is submitted.
Yana Arkhipova, Social Media Specialist at Dental Departures, shares how sales reps now receive inquiries within seconds, giving them a head start on turning online interest into real appointments.

“TikTok gave us much better-quality leads at a lower cost compared to the platform we were using previously. And with Make, those leads now go straight into Zoho and reach sales agents in seconds instead of days.”

Marketing Automation

Natalia Mrazova

Naty is a Content Producer passionate about combining storytelling with a deep interest in technology. Majoring in Journalism in 2018, she transitioned from reporter to PR Specialist and finally, a B2B Content Marketer.

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